🚨 Warning for Boston Home Sellers. Planning to sell your city loft or suburban house? The secret to success today isn’t waiting—it’s adapting right now. Don’t be the seller who ends up pulling their listing.

A ton of homeowners failed to sell this year. The reason? Not the market, but outdated expectations on two key factors: price and timing.

The numbers don’t lie: Realtor.com reports an awful 57% more homes have been taken off the market  compared to last year. These are expired listings. Avoid this fate by mastering the two biggest lessons learned from these missteps.

1. Price It Right from Day 1 💸

The biggest hurdle? Asking price.

• Expectation: 8 in 10 sellers still think they’ll get asking price or more.
• Reality Check: Redfin data shows that only 1 in 4 (25.3%) sellers are actually getting over their list price. Ouch.

The 2021 bidding-war era is over. Buyers have more options and are being selective. Price your home even slightly too high, and they will literally skip over it for a better deal. It’s that simple.

What’s the solution? Sellers who fail often pull the listing instead of making a small fix. HousingWire notes the average price cut is only 4%. Start 4% lower, and you might sell immediately! Talk to Mike about finding that sweet spot that is both competitive and protects your equity.

Smart Move: Your existing home equity is your superpower. Use that buffer to price your home competitively and attract serious buyers fast. You’ll still walk away ahead.

2. Don’t Rush the Process 🗓️

Stop expecting an instant weekend sale. That was an anomaly, not the norm.

• The Pace: Today, it takes closer to 60 days to go from listed to sold. This is a normal, healthy pace.
• The Feeling: It only feels slow because you’re comparing it to the insane 2020/2021 market. It’s a shift from hyper-speed to a thoughtful, sustainable speed.

Today’s buyers are intentional. They take their time. That’s a good thing for the overall stability of the market. Be patient. Don’t panic if you don’t have an offer by Monday morning.

Want to sell fast? Work with your agent on killer staging, high-quality photography, and a strategic price. With the right strategy, your Boston-area home will still sell quickly.

Bottom Line for Greater Boston Sellers

The market isn’t against you; it’s just asking you to be smart. Success is about setting the right expectations on Day 1: **Price right, and be patient.** Partner with Mike Mahoney to ensure your home is positioned for a win.